Vibrant contrast. Vivid colors.

BRAVIA XR X90L | Screen sizes 98" / 85" / 75" / 65" / 55"

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.

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Actual prices may vary, contact a dealer for current prices and screen sizes.

  • Intelligent and powerful TV processing

    See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

  • Enhanced contrast and impressive brightness

    Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

  • Billions of real-world colors

    Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

  • The entertainment you love. With help from Google

    With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.1

  • Movies on us with BRAVIA CORE™

    With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.2,3

  • Sony Info Slide Image
  • Sony Info Slide Image
  • Sony Info Slide Image
  • Sony Info Slide Image
  • Sony Info Slide Image
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Additional Features Specifications
Coming Soon!
Screen Size
  • 98" Class (97.5” diag.)
  • 85" Class (84.6” diag.)
  • 75" Class (74.5” diag.)
  • 65" Class (64.5" diag.)
  • 55" Class (54.6" diag.)
Display Type
  • FULL ARRAY LED
Display Resolution
4K HDR (3840 X 2160)
  • ✔
Picture Processor
  • 4K HDR X1™ Ultimate Processor
Color Technology
  • TRILUMINOS™ Display
  • Super bit mapping™ 4K HDR
Clarity Enhancement
  • Object-based Super Resolution Dual database processing
Contrast Enhancement
  • OLED Panel + Pixel Contrast Booster Object-based HDR remaster
HDR Certification
  • HDR 10, HLG, DV & IMA X Enhanced3
Speaker Technology
  • Acoustic Surface Audio+™
Smart TV | AndroidTV™
Google Assistant Built in, Amazon
Alexa & Google Home compatible
  • ✔
Voice
  • Hands-free Voice Search
WI-FI Standard
Wi-Fi Certified 802.11a/b/g/n/ac
  • ✔
Design
  • One Slate Design
Control Type
  • IP/IR/RS232
HDMI Ports
  • 4 HDMI 2.0b (eARC support)
Dimensions: TV Without Stand
  • 86 5/8 x 49 1/2 x 3 3/8 inch (98")
  • 74 1/2 x 42 3/4 x 2 3/8 inch (85")
  • 65 3/4 x 37 7/8 x 2 3/8 inch (75")
  • 57 x 32 3/4 x 2 1/4 inch (65")
  • 48 1/4 x 27 7/8 x 2 1/4 inch (55")
Dimensions: TV With Stand
  • 86 5/8 x 51 1/2 x 18 3/8 inch (98")
  • 74 1/2 x 44 1/8 x 18 3/8 inch (85")
  • 65 3/4 x 39 1/8 x 15 5/8 inch (75")
  • 57 x 34 x 13 5/8 inch (65")
  • 48 1/4 x 29 1/8 x 13 5/8 inch (55")
VESA® Hole Pitch
  • 600 x 400 mm (98")
  • 400 x 400 mm (85")
  • 300 x 300 mm (75")
  • 300 x 300 mm (65")
  • 300 x 300 mm (55")
Weight: TV Without Stand
  • 148.1 lb (98")
  • 98.1 lb (85")
  • 78 lb (75")
  • 53.4 lb (65")
  • 37.1 lb (55")
Weight: TV With Stand
  • 151.8 lb (98")
  • 101.2lb (85")
  • 80.7 lb (75")
  • 55.1 lb (65")
  • 39 lb (55")